Create Your Own Instagram Adventure
Instagram has finally passed the 1 billion user mark. It is a remarkable progress considering that just five years ago, they only had around 130 million users. It is also something that has made the marketers all over the world stand up and take notice.
There are so many business profiles on Instagram that it’s hard to keep track of them. Let’s face it, Instagram is a dreamland for marketers. A lot of users spend hours using this social media platform every day, looking for the next big thing. If you are the one that’s providing it, your content could quickly go viral.
You might be wondering if there’s a catch. There is, and it’s a big one. There’s a lot of content competing for the attention of the general public. You have to come up with content that can compete. And to do that, it has to be outstanding, or highly creative to say the least.
On the plus side, it’s a visual medium, so step away from the pen. Find a way to get your message across in a series of photos and short videos. And, when we say short, we mean short. Instagram Stories should be between 1 and 15 seconds long.
How do Large Businesses Use Instagram Stories?
There are apps that you can use to cut different videos together, but shorter is always better. What can you do in such a short time? Take a look at the infographic that the 99firms team drew up and learn how major businesses use Instagram videos for marketing purposes.
You’ll learn how several top brands used Instagram Stories to promote their businesses. What’s more, you’ll see the top thirty ideas and a summary of each approach. You will get the basic gist of what each brand did without spending hours wading through the internet.
The also threw in some fun facts and figures, just in case thirty case studies wasn’t enough information for you. Take your cue from the infographic – keep your videos punchy, to the point and short. It conveys a much more powerful message than you waffling on about how good your product is.
Not sure where to start on your own Instagram adventure? Take a look at the case studies that show how successful businesses use Instagram. Some will appeal more than others. How practical are those ideas? How can you adjust them to fit your business?
Not liking any of them overly much? That’s fine too. What do you think that they did wrong? What would you do instead? How would you make it better?
So, whether you liked the ideas or not, you have a place to start now.
Josh Wardini –startupdigest / Photo by Unsplash