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Networking! Why should you care?

People do business with people they know, like and trust. Companies don’t make decisions, people do. Your professional network can open doors for you that otherwise could not be opened. For better or for worse, it’s not just what you know or are capable of doing, it’s who you know, that’s important for career advancement and business development. You can also learn a tremendous amount from people in your network who have experience and expertise.

Build a reputation as someone who delivers on their promises and is persistent. Follow up with on people who promised to do something for you. Follow up on on emails you send that get ignored. Do what you promised to do for others.

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