Business consulting in its purest sense is the ability to magnetize a business owner, entrepreneur, professional, mature or startup business to areas of critical performance based on meaningful, experienced, and documented understanding of the issue. Those critical areas can be marketing strategy, competitive advantage, business model, any of the 9 drivers that I talk about, leverage, etc. It’s not a theoretical process and it’s not only understanding the macro problem but also the nuances.
An enormous amount of consulting is theoretical and done by wonderfully-intended and knowledgeable people, but their empirical understanding of the complexities of the situation is limited, particularly regarding things that have many moving parts and multiple impact points. Business consulting is about being able to look at a problem and opportunity in a non-static way and see it dynamically. It is to analyze in an integrative way; to understand how the problem or the opportunity, the challenge or the issue, interrelates with other factors and to be able to, from experience, council, advise, and direct the business owner to take better actions and make better decisions that will produce a greater outcome for the time and effort.