Category: Sale

Why sales and marketing are the key to your roadmap success

Product managers have the onus to be deeply attentive listeners. We’ve got to keep a pulse on a diverse set of inputs, filtering signals amidst the noise, to build strategic direction and seemingly mid-flight, make […]

Practicing Sales Is A 2-Part Process: Storytelling And Role-playing

“If I had eight hours to cut down a tree, I would spend six hours sharpening my ax.”   Sage advice from Abe Lincoln. But if you’re reading this blog, there’s a good chance you’re […]

Great Sales Habits Start with the Psychological Principle You Probably Forgot

Are you familiar with the famed Psychologist Hermann Ebbinghaus?  If you said no, you’re not alone. But you experience Ebbinghaus’ pivotal discovery every day without even realizing it. I’m talking, of course, about the Ebbinghaus Forgetting Curve.  […]